HOK
For Office Use Only launched the website re-design for the global architecture firm HOK, designers of LaGuardia Airport’s Terminal B and Apple’s Sunnyvale campus. Looking to offset HOK’s perception within the industry as ‘big and corporate’, we crafted a site experience that focuses on individual narratives of process, innovation, and design exploration. Artfully-directed project videos were commissioned to highlight design excellence as well as present people activating HOK’s spaces. A new content section called HOK Voices provides an audio slideshow platform where an HOK partner or director walks through a specific innovation or process methodology, giving literal voice to the visionary leaders at the firm.